Seedlight was born as a natural next step after working closely with eCommerce brands at Amazonway.

For years, we’ve helped companies grow through marketplaces — still one of the most effective ways to reach new customers.

In conversations with our clients, one theme kept coming back: how to unlock the next stage of growth beyond existing channels.

But in recent months, we’ve seen a clear shift.

More and more product discovery is happening through AI — in tools like ChatGPT, Perplexity, and Gemini.

At first, it was a small signal.
Now, it’s becoming a real channel where buying decisions begin.

For many brands, this shift is still invisible.
But once you see it — you can’t ignore it.

This is what led us to start building Seedlight App — to understand how brands and products appear in AI, and what actually drives those recommendations.

Because in this new layer, visibility is no longer just about ranking — it’s about being recommended.